How to Use Content to Combat Purchasing Anxiety

Black Friday and Cyber Monday reached record online sales this year. Was your business left out in the dark? Your content could be to blame. Today’s consumers demand immersive and personalized buyer experiences, and they expect these experiences to be painless.

Join Peter Sheldon, VP of Strategy at Magento Commerce, and Laura Brooks, VP of Commerce at Acquia, for 6 tips on how to reduce purchase anxiety, captivate new visitors, and convert shoppers into buyers. They’ll also share cutting-edge examples of merchants doing this well.

Join our webinar with Magento to:

  • Build your content fundamentals to increase sales
  • Generate content that better represents your business
  • Move beyond basic transactions and connect with customers
  • Alleviate purchasing anxiety with compelling content

Date & time: Wednesday, December 20, 2017 - 1:00 PM EST

Duration: 60 min

Speakers: Laura Brooks - VP of Commerce at Acquia; Peter Sheldon - VP of Strategy at Magento Commerce


Laura Brooks

Laura Brooks

Vice president of commerceAcquia

Laura Brooks is responsible for developing Acquia's long-term business plan and go-to-market strategy for the company's commerce product offering. Brooks will ensure that Acquia's commerce product offering complements Acquia's growing product portfolio, and that it continues to provide clients with the leading platform to create digital experiences that are built for the fast-changing, always-connected digital world.

Peter Sheldon - VP of Strategy at Magento Commerce

Peter Sheldon

VP of StrategyMagento Commerce

Combating Purchasing Anxiety


Wednesday, December 20, 2017 EST


02:00 PM