The destination experts, Princess Cruises has been carrying passengers all over the world for over fifty years. With a fleet of eighteen ships, Princess Cruises allows passengers to discover the wonder and beauty of the natural world.
Princess Cruises wanted to fundamentally change the way their guests accessed information onboard their ships. As mobile devices are such an integral part of guest's daily lives before they board our ships, it only made sense to extend and transform the Princess experience with Princess@Sea.
Princess’ challenge was to build a ship specific version of Princess@Sea onboard each of their 17 ships. The digital experience needed to be reliable while ships set sail all over the world. To provide every passenger with the right experience, on the right device, at the right time, Princess Cruises also needed to extend the information accessed on Princess@Sea to digital signage onboard the ship and the guest stateroom TV. This required a way to centrally manage content across all channels and touchpoints.
Princess Cruises selected Drupal to be the brain behind Princess@Sea. Content is managed from a central Princess@Sea Drupal site and is then migrated out to 17 unique Drupal sites onboard our ships at sea. Onboard each of the ships there are additional content providers that add and monitor content.
Today, Princess Cruises uses Drupal and Acquia to power Princess@Sea across their entire fleet of 17 ships. Princess@Sea allows guests to send messages to each other, plan their day's events, activities, and shore excursions, review the ship's itinerary and port guides, browse restaurant menus, and even access their stateroom accounts and book shore excursions all from the palm of their hand. By using Drupal and Acquia to centrally manage its digital content, Princess can push this same information to all of their digital signage onboard to provide guests with the right experience, at the right place, at the right time.
Drupal's flexibility has allowed Princess@Sea to quickly become a system of record for all onboard content, which stretches beyond the passenger facing site to feed content to digital signage onboard the ship, the guest stateroom tv, the daily printed newsletter onboard the ships and more. Every passenger-facing screen on the ship is connected to Princess@Sea and therefore Drupal.
Today, Princess Cruises uses Drupal and Acquia to power Princess@Sea across their entire fleet of seventeen ships.
- Princess@Sea can provide English and multilingual content that auto-populates its onboard newsletter.
- Princess has witnessed a 71 percent penetration with 32 percent of guests registering for Princess@Sea accounts.